IMARC Group, a leading market research company, has released a report titled "United States Tequila Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028". According to the report, The United States tequila market size reached US$ 8.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.3 Billion by 2028, exhibiting a growth rate (CAGR) of 5.26% during 2023-2028.
Tequila is a distilled alcoholic beverage processed from the fermented juice of the Mexican agave weber plant. It contains alcohol, artificial additives for flavorings, and additional sweeteners, such as fructose and glucose. As it is gluten-free and low in sugar, calories, and carbohydrates, the moderate consumption of tequila helps in digestion, improving the absorption of magnesium and calcium, increasing probiotic levels, and supporting the growth of helpful microbes in the intestine.
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United States Tequila Market Trends and Drivers:
The cocktail culture and trend of weekend parties, especially among the young and working professionals, represents one of the key factors driving the market in the United States.In addition, innovations offered by leading manufacturers, such as adding natural ingredients like strawberries, lemons, mango, pineapple, and coconut tangerine, are contributing to the market growth. Furthermore, the rising production of high-end premium products and affordable value variants is positively influencing the consumption of tequila in the country. The emergence of exclusive handcrafted variants is anticipated to strengthen the market growth.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Blanco
- Joven
- Mixto Gold
- Reposado
- Anejo
- Extra Anejo
Breakup by Purity:
- 100% Tequila
- 60% Tequila
Breakup by Price Range:
- Premium Tequila
- Value Tequila
- Premium and Super-Premium Tequila
- Ultra-Premium Tequila
Breakup by Distribution Channel:
- Off-Trade
- Supermarkets and Hypermarkets
- Discount Stores
- Online Stores
- Others
- On-Trade
- Restaurants and Bars
- Liquor Stores
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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